The Sesquicentennial Logo
A symbolic logo representing the city's history was presented to City
Council Monday night by Duffy Soto, a distant relative of Spanish
explorer Hernando DeSoto.
The logo is less a graphic representation than it is a historical
representation, Soto said.
" I started with my knowledge of Lake City. "From this I was able to
draw some conclusions," he told council. Soto has interviewed many
people with historical knowledge.
"Lake City has a very agricultural background, starting from the first
settlement. I had the opportunity to read the actual minutes from one of
the oldest Protestant churches." He read about their lives as farmers.
Pointing to his logo, he said, "This border is the famous old burlap
sack. Just about everything was wrapped in burlap, whether it was
tobacco or cotton or paper or peas. This gives you the idea of that
burlap feel. A lot of old timers told me they went to school wearing a
shirt that was made out of burlap.
"Agriculture, being the king that it was," is represented by the brown
tones. "It represents the good dirt that was around Columbia County that
was able to provide for the folk who were here. King among the crops was
tobacco. We still have the tobacco barns to remind us of just how big
tobacco was in the '20s, the '30s, the '40s, right on up to recent
times."
The texture in the background comes from tobacco, he said. "It comes
from the dried tobacco leaf. It is basically saying we come from a
tobacco root."
Inside the 0 in the150 is an outline of Columbia County and a star marks
Lake City.
"Also, you can see these little star bursts (radiating lines). They were
put there as pathways. Not necessarily roadways, but pathways, because
Lake City always has been the gateway to Florida. Long before there were
paved roads, people came from South Carolina and Tennessee, and they
came through this area here (from the north) And they came from the
west, he said, pointing to the outline.
"DeSoto came up from the Tampa area and came up through here and crossed
over towards Tallahassee.
"So that tells you, if you look at the little dark spot across the top
and the little dark spot across the bottom, this stands for the roots,
this means where we came from, this means where we're going, we are the
pathways going both ways," he said.
"If you look at the star (indicating Lake City on the map), I could have
used just about anything , but I decide the star as opposed to a dot, or
a bullet or something. Why? Because we were the center, we were the
capitol, we were the place. We had the first college here - Columbia
Agricultural College - which became the University of Florida.
"People from Jacksonville would spend the night in Lake City on their
way to Tallahassee. Tallahassee became the capitol of Florida because
for most folks, that was the center. They just didn't know anything
existed below Orlando" he joked. "And a lot of folks in this area still
don't think anything exists below Orlando, but that's another story."
Returning to the star, "This became a star because we are a focal point
for people coming and going. Our fine hospitality businesses, our hotels
at the Interstate, can testify to that. People come in from the north.
And this is the first place they stop if they're coming from Central
Florida or South Florida on their way out.
"We're going to use a star because we're going to be king of this area,"
he said. So, if anybody asks you, this is not a graphic, this is a
historical compilation of where we come from and where we hope to go,
maybe in the next 150 years."
"My involvement in this has been nothing but a pure pleasure, I feel
honored to be involved," he said. "This is not a job, it is a passion."
Soto thanked Nick Harwell, the city's Strategic Planning and Marketing
Director, for helping with the design. "He did a lot of really hard
work, acting as a liaison between me, who is trying to provide what some
folks are wanting and to provide something that I hope will be
representative of the 150th anniversary of Lake City."
John Robertson made a motion to accept the design as the official logo
of the 150th anniversary. Each member of council thanked Soto for his
work.
The 150th Anniversary is 2009 and the celebration events are scheduled
to begin January 15.